It is no longer
news to anyone that Technology has and continues to transform our lives. It seems that as one great device or piece of
software is launched into our worlds, another falls off into the abyss of
non-popularity.
But one thing remains
constant, our need to create, present and curate content.
Our personal and
professional content is everywhere. It’s
on our phones, on our laptops, and more than ever it is now in the cloud –
blogs, Facebook, twitter, YouTube, the list is endless.
How long before
our content is accessed via accessories we wear e.g. watches and glasses and by
standard home appliances e.g. TVs and fridges?
Will you be able to access your content from the passenger seat of your
car in the coming years?
So what are the
‘real’ issues surrounding working with content?
From my personal
perspective, both professionally and personally I simply do not have the time
to put valuable, high quality content on a number of different platforms.
At school we find
it increasingly frustrating to create content over and over again. For example, we create content on our
classroom blogs, but then require similar content for our school newsletter, we
then want the same content to be part of our leaver’s magazine and again on an
individual basis via CD for leavers, all the time spending hours recreating it.
At home, I create
content on Facebook for family to view, I then require the same content to make
a photo book or to place on our family blog for family members who don’t Facebook. All the time spending hours creating; ultimately
recreating this content.
At school we have
been thinking about this issue for some time.
Recently, we have launched ‘Hail’ (www.hail.to) into our school. This system allows us, via ‘tags’, to
manipulate the same content as many times as we wish and publish it to a number
of different locations. We now create
high quality content once and publish it everywhere. The presentation quality
is high-end and at this early stage we are sold. Please feel free to check out our firstpublished school newsletter here...
At home, my nine-year-old
daughter is producing small publications as a way of recording her
adventures. I see this as a priceless
vehicle for recording the history of her childhood, at the same time
encouraging purposeful writing by giving her the opportunity to story tell
online.
Whatever you
decide to do with content in your professional and personal lives I wish you
well. Revolution by definition means ‘a fundamental change in
organisational structures that take place in a relatively short period of time’
so, where will you move to with content management?
Lisa Dillon-Roberts
Principal
Christchurch
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